John Mayer Launches Interactive “Shadow Days” Video
(NEW YORK, NY) – John Mayer’s video for new single “Shadow Days” follows him on a journey from Los Angeles to Montana, and now fans can create their own journey in an interactive version of the video. The newly launched site (http://shadowdays.johnmayer.com) utilizes the Google Maps Street View API and SoundCloud to allow users to input their starting and ending locations and set off on a virtual roadtrip set to “Shadow Days.” The custom video experience is created on the fly, creating a unique real-time journey each time a new set of locations is entered.
While on the site, fans can also donate to the Northern California Institute for Research (NCIRE), a charity John is involved with that supports research devoted to veterans’ health. NCIRE pioneers new treatments and understandings of military medicine and care, and strives to set a new standard of health care for Veterans and military personnel. More info about the organization is available at http://www.ncire.org. When fans make a $5 or more donation to NCIRE they also receive 25% of the donation amount off a future order at the johnmayer.com store.
“Shadow Days” is the first single from John Mayer’s forthcoming album Born and Raised, which will be released May 22 on Columbia Records.